Crowded markets
At first glance, it makes sense to avoid a crowded market. Better to sell your services or your products in a place where you’re the only one.
But crowded markets also have lots of customers.
A mutual understanding of what’s expected.
People ready to pay to solve their problems.
Word of mouth.
And competitors to learn from.
If you can enter a crowded market with a remarkable entry (worth talking about) and the resources to persist over time, it might be just the place.