Don’t tell me that marketing isn’t the most powerful force since nuclear fission.
The real question is this: would you go to see a doctor who wears a titanium necklace because his favorite baseball players do–and because he believes it helps him surf better?
Faith is an enormously powerful tool. And one that’s easy to misuse, apparently.
Clayton Everline, 27, of Short Hills, N.J., has been wearing a titanium necklace since friends recommended it a few years ago. "Every time I wear the necklace or another Phiten accessory, I do perform better," said Mr. Everline, a third-year resident at St. Michael’s Medical Center in Newark. "I surf and lift weights. I attribute my improvement in those activities to Phiten."