Fibromyalgia Karate?

Here’s a lens from Angela Harms that’s currently ranked first in the search engines when you type"Fibromyalgia Karate".  CFS or Fibromyalgia, and Exercise? You have got to be kidding.

Will everyone type in Fibromyalgia Karate? Of course not. But those that do will find exactly what they need. There is a long tail, and it looks like this.

The challenge is not to somehow trick the search engines into listing your site under thousands of different combinations. Instead, it’s to create specific and focused content that makes you the obvious choice for each of those slivers.

August 1, 2006

The law of small numbers

I see from Alexa that traffic to the website of the CIA is down 85% this week.

We’ve got access to more data than ever before in history. And most of it is junk.

Percentage changes in small base numbers, for example, don’t mean much.

Microbusiness blogging

Ken points us to: Blogs – Blogging with the Whales.

So what if your company’s blog only reaches a few dozen people a day. If they’re the right people, the payoff is obvious.