A thoughtful friend has a new project, and decided to integrate a podcast into it.
Talking to a producer, he said that his goal was to make it a “top 10 podcast on iTunes.”
Why is that the goal?
That’s a common goal, a popular goal, someone else’s goal.
The compromises necessary to make it that popular (in dumbing down the content, sensationalizing it, hunting down sort-of-famous guests and doing a ton of promo) all fly in the face of what the project is for.
It’s your project.
It’s worth finding your metrics.