Consider one of three paths. Which works for you?
- Honor the noise in your head. Make the work you believe you were born to make. Create things you can visualize but haven’t seen yet. Do it without regard for critics, the market or the math of it all. It’s your handiwork.
- Embrace your market. Make what it needs. Earn a seat at the table by developing an asset, and leverage it to create real value for those you serve. Price it accordingly.
- Stay busy. Make slightly better than average work, for less than average pricing.
It’s difficult to see how you can do all three at the same time for the same kind of client. All three choices are valid, any could work for you, but it’s worth choosing.