Selling your time
We don’t pay surgeons by the hour.
And if the person who cuts the lawn shows up with a very fast riding mower, we don’t insist on paying less because they didn’t have to work as hard.
Often, what we care about is the work done, not how long it took to do it.
And yet, some jobs, from law to programming, charge by the hour.
When you sell your time, you’re giving away your ability to be a thoughtful, productivity-improving professional.
Sell results.
[Today’s one of the last days of 2020 to enroll in The Creative’s Workshop. I hope you can check it out.]