A long lead time
Books are written almost a year before they come out.
Tweets take about 24 seconds to launch.
Which world would you like to live in, book-world or twitter-world?
If you were designing an ad campaign for your project that would run in three years, what would it say? Can you write the resume or Linkedin profile you’d like to have in seven years? Seven months?
Long lead times force us to focus on the destination itself, not the bumps or the detours.
The deadline for submitting your long lead time announcement is midnight tonight. A chance to hurry up and then stick with it.