The mirror might not lie, but no one looks at you in the mirror more than you do.

Your business or project or life story is intimately known to you. You have lived it. But the outside world will never see all of it, can never see all of it.

And so we bump into the disconnect. The disconnect between the thing we know so well and what others have decided based on their own agenda, background and limited experience with us and our work.

When they don’t align, we can focus on the quality and consistency of our story, and be sure that our actions are integral with the conception we’re working so hard to share.

Consistency is what people pay attention to, and when it’s not there, they make up a story about why. Because they can’t truly know.