What’s new?

That’s a fun question, but not nearly as useful as, “what’s effective?”

Pick up a fifteen-year-old copy of Wired, or a business book from 1969 and see what’s still around.

The technology keeps changing, but connection and trust are what still work. Ideas that spread, win. Ideas that stick are worth even more. You can race to be first on a new platform, but it’s far better to be the voice that we would miss if you weren’t there.