The next big thing

This is the season for all the lists–the hot authors, singers and restaurants in any given genre.

If you’re on the list, congratulations! You’re the next big thing.

For now.

But the truth of the next big thing is that you can’t stay that way. The hot bands of yesterday aren’t hot the same way they were.

After you build something great, sooner or later you’ll need to figure out how to thrive without being the new flavor of the day.