Congress is getting closer to mandating a nationwide opt-out list that would make it a crime for a telemarketer to call you at home during dinner if you’ve taken the time to register your phone number.
Readers of Permission Marketing know that I’d much prefer an opt-in list (and that I believe an opt-in list is ultimately more profitable) but this is a fine start. How could anyone be against such a common sense, highly efficient idea? Well, the DMA is opposed. Go figure. The Direct Marketing Association