I was stranded today. I had to spend hours in Nyack, just over the border from New Jersey, so I shopped. Actually, I TRIED to shop, but I failed. I spent two hours at the mall, and it was boring.

Having done most of my shopping online lately, I’d nearly forgotten how boring it is. Every merchant alive needs to read Paco Underhill’s book, Why We Buy.

The only store I saw that didn’t bore me was the new Apple store. If you haven’t been, it’s worth a visit. Sure, it will be boring soon too. That’s because our tastes evolve faster than retailers allow their stores to.