My new book!

I promise this isn’t the last time you’ll be hearing about Purple Cow from me, and I promise not to hype it or bore you… BUT… it’s a marketing book, it’s self-published, it’s a limited edition and you can’t buy just one copy at a time. I’m selling twelve-packs at the apurplecow site. (my goal is for people to buy a bunch and share them–which is part of the point of the book.)

It’s at the printer now and we’re shipping in four weeks. You can find an excerpt in this month’s Fast Company magazine. And we’re about half sold out of the entire print run in two days. I hope you enjoy it.