Sometimes the elevator doesn’t go all the way to the top

Readers of the Purple Cow will remember that I talked about an amazing elevator innovation that is dramatically more efficient because it has you enter your floor into a console in the lobby, not into the elevator itself.

Well, I learned two things today. First, the elevator is cooler than I thought. It doesn’t even HAVE buttons inside the cab (which is obvious, but I never thought it through.) It increases speed to destination by 30% (less time to watch commercials or stare at your feet) and it can be retrofitted into existing buildings.

The other thing I learned is that I got the name of the manufacturer wrong! (My trusted source had a mental glitch, apparently. The elevator in question is made by Schindler Elevator and you can read all about it here. If you’re in the market for an elevator, feel free to check it out. Sorry for the error.