It’s not purple if it’s not worth remarking about
But sometimes it’s funny. Origami Boulder Company — Original Origami Gifts!
Another voice in the wilderness
The perceptive Richard Pachter sent me a link to a column by Bob Lefsetz. CelebrityAccess > The Lefsetz Letter. He makes so much sense. He’s rational and insightful and he disagrees with Jack Valenti.
Check it out.
The difference between information and data
Had a neat argument with someone in Florida yesterday. I believe that there’s an inverse relationship between data and information–the more data we have, the less we know. Consumers can find out just about anything about just about any product or service, but we actually have less insight than we used to.
Some very successful politicians, organizations and corporations have broken through the clutter and succeeded by limiting the amount of data they offer. The result is that people end up with the information the marketer wants them to have.
Harvesting Chickens
The Wall Street Journal had a funny article today about harvesting chickens. Here’s a picture of a great new innovation in farming:
chickencatch-aa3080603200320232
Consumers are not chickens. Business customers are not chickens. The tools for harvesting them (direct mail, TV ads, etc.) are broken.
Sorry.