The perfect avocado… Sometimes they’re too hard, and often, they’re rotten.

But every once in a while, you’ll nurture an avocado until it’s at the peak state of flavor and texture.

You certainly aren’t going to waste it.

You’re not going to sacrifice it to some sort of smoothie, or even hide it in a sandwich. That’s for the other kind, the less precious ones.

And yet…

This Zoom call we’re on, the precious one, where all the right people are on the call, at the same time, ready to see and be seen–you’re really going to spend the first ten minutes having us go around the room and say our names? Really?

This gathering we all came to, back when we could, or when we can again–we’re really going to sit at tables for 10, shouting at each other, while we tolerate loud music and eat lousy food?

This interaction we’re having with the busy professional, the one that we’ve waited for, you’re going to spend it reciting things that we already wrote down on a form?

Face-to-face is like a perfect avocado. The cost of in-sync time, real-time interaction time, that’s time that we don’t get again.

Time is priceless. But the moments when we have a chance to connect, to be in sync, to bring out the best in each other–that’s time that’s worth cherishing.

Don’t waste it if you can. Treat it like avocado time.