Forrester Research

…is always wrong. Have you ever noticed that? A few years after just about every pronouncement, it’s easy to discover that they just make this stuff up.

Today’s quote comes from Carrie Johnson, reported by Saul Hansell in the NY Times:

“Ultimately the Wal-Marts will take over online retail, just as they have in the physical world.”

I think it’s really easy to undervalue a headstart.