Trying to figure out Orkut (part 2)

Then, just as I’m starting to understand that the secret lies in the ability to message my network, Brad sent me a note pointing me to Orkut’s IP policy. Basically, they own every word we write: The Register.

It makes it hard to imagine getting the critical mass that’s needed. It’s also a silly way to start the brand, since the value of this information is low, but the cost to the user is so high.