What is the Free Prize?
The Free Prize is the experience of service at the Ritz Carlton, when what you paid for was a good night’s sleep.
The Free Prize is the change counting machine at Commerce Bank, when what you needed was a checking account.
The Free Prize is the line at Al Yaganeh’s soup stand, when what you came for was the soup.
The Free Prize is the milk carton that housed the first 10,000 copies of Purple Cow.
The Free Prize is the way you feel when you open the little blue box from Tiffany’s.
The Free Prize is in the look on the face of the valet when you drive up in a Hummer.
The Free Prize is the lighting and ceiling of the new Boeing 77e
The Free Prize is the lighted keyboard on the new Mac Powerbooks
The Free Prize is the way it smells inside a bakery
The Free Prize is the line to get onto Space Mountain
The Free Prize is the container that Method dish soap comes in
The Free Prize is the exterior design of the Maytage Neptune dishwasher
The Free Prize is the “thunk” that the relays make when you turn on the Mark Levinson amplifier (which costs $4,000)
The Free Prize is the way you can pack cigarettes against the side of the package before you smoke them
After that little squib in today’s Wall Street Journal, I thought it was time to let you know about the new book. You can get a summary right here.
Yes, the book comes in a cereal box. Really. But only the first printing.