1. Sometimes you post a joke (see Nike riff, below) and people don’t get it. They either think you were fooled (which I take as a compliment–at least three of you thought I picked it up off the wires) or they get annoyed.
2. The world is so foolish, we confuse the real (gmail.com, for example) with a joke. Tons of folks thought there was enough flakiness in Google’s mail announcement yesterday that it was a joke. As I told Amit, though, Google is now too close to their IPO to fool around any more. Sigh.
3. It reminds us that just about everything we do and buy and talk about is fluffy fashion.