The $400 model car

greencarYou can get a perfectly good cell phone for free. So why are people paying $400 or more for fancy bluetooth phones?

For the free car.

Of course, it’s not really free.

People (yes, even rational adults) buy things because of the way they make us feel, not because of what they do. Think about that the next time you try to add a new product feature or choose a vice presidential candidate.