A friend told me yesterday that he had just sold a TV concept on behalf of a famous author he represents.

Uh Oh, I whispered to myself, I’m going to have to pretend to like another reality TV show. (good news, it wasn’t and I didn’t have to, cause it’s a great idea)

It appears to be trivial to invent bad reality TV, because, after all, it is.

Just like a bad dot com.

But in the middle of all this noise comes Mark Cuban. Mark Cuban to give away $1,000,000 in ABC’s new ‘The Benefactor’ series

Mark got snickers when he launched Broadcast.com. Not only did he prove the investors wrong when he sold out to Yahoo, he proved himself right (but early) as the web moves ever closer to TV.

Mark is smart and honest and a terrific guy. But most important, Mark Cuban is not afraid to challenge the status quo. I haven’t seen his show, probably couldn’t get my TV to work if I tried, but if you’ve got some time to kill, why not check it out? At the very least, it’ll give you a healthy dose of vitamin Mark.