Safe is Risky
Publishers Lunch points us to:
Amazon.com: Books: Election 2004: How Bush/kerry Won…
Is it risky to sign up and announce a book about the election weeks before it actually takes place? Risky to do a book that assumes the underdog won?
Of course not. It’s risky NOT to.
What are you doing that’s risky?
[yikes, the link is down. I guess Amazon wasn’t ready to be that safe…]