Safe is Risky

Publishers Lunch points us to: Books: Election 2004: How Bush/kerry Won…

Is it risky to sign up and announce a book about the election weeks before it actually takes place? Risky to do a book that assumes the underdog won?

Of course not. It’s risky NOT to.

What are you doing that’s risky?

[yikes, the link is down. I guess Amazon wasn’t ready to be that safe…]