Do you know Arthur Rubin?

Arthur is an amateur critic. Amateur critics didn’t used to exist, really. If they did, few people noticed them.

Now, if you make something, sell something, raise money for something or invent something, you need to know about Arthur and the million people like him. You don’t have to like him (or what he does) and it often pays to ignore him, but he’s there. – Arthur.Rubin’s Profile.