If you can use it to sell beef (a real purple cow) you can use it to sell anything.

His goal is to direct market his all-natural, grass-fed Charolais and create a “buzz” with his customers that makes them tell their friends, eventually making them customers. Armed with direct marketing books with titles such as The Tipping Point by Malcolm Gladwell; Permission Marketing by Seth Godin; and The Anatomy of Buzz by Emanuel Rosen, Baldwin focuses on making strangers into friends and friends into customers and letting word-of-mouth do the rest.

Link: Producer goes directly to the consumer with grass-fed beef.