That’s how long it took, on the glacial scale of media change, for bloggers to completely change the media equation.
Check out this chart of the traffic to Gawker’s various blogs: nickdenton: gawker traffic.
In a good day, almost a million people read one of Nick’s blogs. In a month, more people read one of his focused blogs than read Car & Driver or the New Republic or probably New York magazine (if we count readers, not subscribers).
How long did this take? A year? Three?
Are you writing ads to run on blogs yet?