Not even close–the worst mission statements…

"To satisfy our customers’ desires for personal entertainment and information through total customer satisfaction"

Mission statements used to have a purpose. The purpose was to force management to make hard decisions about what the company stood for. A hard decision means giving up one thing to get another.

Along the way, when faced with something difficult, many managers just punted. Like the one above. But in the pantheon of bad, this hardly ranks. Feel free to send better/worse examples along. Operators are standing by.

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