How is it that every single year, the NFL manages to hype the most boring football game of the year to everyone, even the national section of the New York Times?

At least Malcolm Gladwell figured out how to get in on it: ESPN.com: Page 2 – Interview: Malcolm Gladwell.

The two best things about this interview are:
1. it sounds just like a conversation with Malcolm sounds. Which is a good thing.
2. he says the Bills are his team. I had no idea.

Thanks to Marc for the link.