Joi Ito points me to the newest Blogads reader survey. The upshot?
Blog readers have a one in five chance of having their own blog (ostrich farming alert!). They read a ton of high end magazines and are well educated. They have very very high household incomes. They don’t hesitate to sign petitions, write letters or otherwise share their opinions. They read about five blogs a day. They buy almost nothing online. A bunch are students, but even more have influential jobs. And they don’t use an RSS reader