A lot of us have been talking about this day for a very long time, but it appears to be here.
The end of FCC controlled content
The real beginning of the pro-am content revolution
The final straw for ad-supported media
The nail in the coffin for businesses that need selfish advertising to succeed.
Yep, that sounds like a lot of hype, but check out:
Link: Ourmedia Homepage | Ourmedia.
It is now supercheap to serve up media
It is also supercheap to make music and video and text
the big guys can’t afford to make good stuff any more, so it’s all reality TV and recycled music anyway.
What Ourmedia does is power the long tail.
There needs to be money in the system, imho, not to pay for it (as this site shows) but to serve as an editor and an arbiter and an assigner of value. In the meantime, if you’re basing your success on the three local TV network model of the universe, this is worth a look.
(Sumner Redstone’s daughter is the new heir apparent of Viacom. The question is: will she inherit anything at all?)