All Marketers...
What’s up with minivans?
Why do so many people (especially some of the suburban moms I know) hate minivans?
A minivan gets better mileage, is safer and is easier to manage for shlepping a bunch of humans. And dollar for dollar, a minivan is actually cheaper than an SUV of the same size.
So if it’s better and safer and cheaper… why hate em?
Because of the story, of course. Somewhere along the way, we believed a lie about the personality of the person who chooses to drive a minivan. The soccer mom lie. A simple story that cost Detroit billions of dollars–and our economy billions in lost gas mileage.