Making your sneezers into heroes

HarborhillsMichael Rich, ace Florida real estate developer, writes to me about HALO’s. These are the Harbor Hills Active Lifestyle Operatives. Here’s a photo.

Michael keeps their photo on display in the sales office. When a prospect asks about them, he uses it as an opportunity to introduce the women to a prospective neighbor. Not only does it sell condos, but it makes it fun to be proud of the neighborhood. It also helps keep the grouchy tenants away–because they realize he’s selling a community, not just a place to sit and whine.