Thanks to Brian Peddle for the link: Atlas: Cookie Deletion Figures Exaggerated Wildly by Self-Reported Data � MarketingVOX.

I took a lot of heat from Jupiter and others when I said that the cookie deletion numbers were way off base.

It turns out that people aren’t always entirely truthful with themselves and those that do surveys.

Nice to hear my gut is right every once in a (long) while.

Here’s the original post:

Link: Seth’s Blog: File under: stats that cannot be true.