All Marketers...
Worldview test #1
Is this:
a. someone in real need of help
b. someone you should give money to
c. someone who will take whatever money you give and go buy a substance that makes his problem worse
d. someone you should cross the street to avoid
Hint: there is no right answer.
What’s true is this: everyone looks at the world with a different lens. Everyone has had experiences and an upbringing that makes them believe (or disbelieve) the stories they are told. Surprisingly, the worldviews that are out there are lumpy–most people fall into just a few categories for any given story.
The challenge to anyone hoping to spread an idea is this: Are there enough people with the right worldview out there? And can you reach them with your story?