More curve names
This time from Bruce Allen
Marketing Catalyst: Naming the four curves of want and get.
A. Hero Curve (what everyone predicts they can achieve)
B. Loyalist Curve (several cash cow products with this curve create a saleable business)
C. Warrior Curve ("true-believers" and evangelists live on this line)
D. Hindsight Curve (only a co-dependent optimist can survive along this line)