Michael Cirrito shares this picture from his local gas station. Do you need fresh flowers when you buy gas? Of course not. But you might want them.
The fluid, the gasoline itself, might be the same everywhere you go, and no one is going to pay extra for that. What they are buying is the experience and the attitude and the little things that they might not even consciously notice.
The important thing about this picture isn’t that flowers = success. The lesson is that trying to be different, trying to create an experience that counts… the effort is what matters.