I wish I had started a cable TV network in 1980.
I also wish I had built a search engine in 1995.
Blogs, on the other hand, are changing the consumption of information far far faster than either of those two outlets ever did. Yes, it’s different, it’s not a winner take all world, but no, that doesn’t make the opportunity any less interesting.
If KnockKnock the ebook I published in June, is about how to make websites do their job better, then it’s only natural to turn our attention to blogs.
Who’s There is not an ebook about how to write better or how to follow the traditional conventions about formatting and building a blog. It’s not designed to sell you one service instead of another, either.
Instead, I divide the blog world into three groups and turn my attention to one. And in particular, I try to sell you hard on how building a blog asset can have a spectacular impact on you, your career, your organization and your ideas.
I promise this ebook is incomplete. I hope, though, that it encourages you to pay attention to some of the underlying forces at work online and off. And it’s small enough to email to your colleagues or to post on your own site. Hey, it’s free and it comes with its own carrying case.
As always, thanks for reading. And I promise no more ebooks for at least two weeks.
(now mirrored here: Link: Another new e-book from Seth. Check the trackbacks for others).