Changing the game

Michael Kenny points us to a story in Wired: Link: Wired News: Pumping Indies on MTV.

Pump Audio solves that problem by providing networks with a hard drive filled with 11,000 songs categorized and searchable by genre, instrument and lyrical theme. Customers pay a flat fee per episode (or commercial) to Pump Audio, which the company splits evenly with the musicians.

The music industry is broken. Has been for a while. Here’s a smart guy with a simple offering that is irresistible to all parties. Because he was willing to create a remarkable product that didn’t meet industry standards.