Every day for the next couple weeks, I’m going to feature a blogged review of The Big Moo. So, the easiest way to get on my blog, if that’s your life dream, is to write a review and send me the link. The book is by 33 of us and all author proceeds go to charity, so I’m breaking my blog rule and actually flogging something on my blog. But gently.
We’ll start at at the top with a review from the president of the biggest business book seller in the US: 800-CEO-READ Blog: Jack Covert Selects: The Big Moo.
You need to read all the stories. Some of my favorites are “Tuesday with Shecky: a Play in Three Jokes” and “Panic at Inappropriate Times” which contains one of my favorite last lines, “Panic early, not late, and your fire drills will actually pay off.” I believe in this book enough to issue my second “I guarantee you will like this book or your money back” promise. I know I’ll be rereading this book.
October 4, 2005
"Six kinds of cereal isn’t enough?"
I can hear your grandmother now.
Of course it’s enough. Six varieties of cereal is more than enough to cover our breakfast needs.
But what about our wants? Our fancy? Our desire to be overwhelmed with specialness?
Here’s a hotel, working hard to turn the most profitable meal of the day (breakfast, by a longshot) into something even more profitable.
They get pretty good turnover. The cereal is sealed. So why offer only six choices as part of the $17 "buffet"? Why offer just one kind of tea? One kind of bread that you toast yourself?
The cost of offering 40 kinds of cereal is close to zero. The cost to offering 100 kinds of tea is about the same. No, we don’t need it, but we don’t need to eat in the hotel either. And yes, you’d be sure to tell people about it. "Hey, you know what I had for breakfast? A mixture of Cap’n Crunch, Quisp (who knew they even made Quisp any more! and Honeycomb!! And I had it with chocolate soymilk and M & Ms on top."
You get to be a kid again for less than twenty bucks.
Of course, once everyone starts using variety as a tool to be remarkable, it won’t be remarkable any more. But for now, and for a while to come, buy more cereal.
October 3, 2005
The folks at eComXpo have been incredibly flexible about dealing with my travel schedule this week. My talk online is now scheduled for Friday, October 7 at 10:20 CST. This, as far as I can tell, is 8:20 am in Arizona and California and 11:20 in New York and 4:20 in London, UK, because they are still on British Summer Time.
Remind me one day to tell you the amazing history of time zones.
Anyway, find out details, free tickets, etc. at: Seth’s Blog: Live online. You’ll need fast access, IE and a PC.
Via boingboing, here’s the movie West Side Story, remixed.
Link: westsidestorytrailer_small.mov
What could you remix?
October 1, 2005
