Link: 800-CEO-READ Blog: More Reading from All Marketers Are Liars. Thanks, Todd.
PS Todd’s new book is out. Worth a look: The More Space Project (Astronaut Projects).
PPS Dave Balter’s new book is out soon as well. Take a look at Dave’s bzzagent blog: Inside BzzAgent – BeeLog. It’s a fascinating example of a CEO blog that actually works. It works (at least it works for Dave and for his readers) because he’s doing the whole thing ‘out loud.’ It’s a very public way to talk about what’s usually very private–the innards of a business. And judging from the results, it’s working.
PPPS Tomorrow is "buy 1,000 copies of The Big Moo Day." Refreshments will be served.