At a seminar last week, a woman asked me what to do if her bosses in the pharma industry insist on her doing ads she knows won’t work. "They won’t let me!" she said. I asked if she wanted that on her tombstone.
And then there’s Gerry Mooney, who’s quite rightfully proud of coining the ubernerd phrase: "Gravity: It’s not just a good idea. It’s the law."