How can I get more traffic?

That’s the number one request (other than, "pass the salad dressing") of most of the people I meet.

The problem, of course, is in the "get." The request has at its foundation the assumption that what you’ve built has somehow earned attention. "Our business model is working great–we just need more traffic…"

People never say, "how can I earn more traffic?" or "How can I rethink the core of what I’m offering so that it organically attracts people who want to see it?"

Getting traffic is a little like getting a date. You can probably manipulate the system for a little while (I had a roommate in college who was great at it) but self-reinvention is a markedly better long-term strategy.