Fact: about half the visitors to your website leave after less than five seconds.
Fact: the percentage that spend less than that on your ad or your packaging is even greater.
grab the quickie browsers FAST and turn them into interested prospects (somehow)
ignore them and realize that you only get a chance to talk to the people who are going to stay for more than five seconds anyway. The rest of the population is ignoring you… don’t them distract you from your real mission, which is to amplify interest, not create it.
If you can do the first, more power to you. Please let the rest of us know what you come up with.