No fool

MSN, ranked #3 in the world for traffic, has donated ad space on their home page this weekend to help us promote The Big Moo. In a world where there’s more talk than action, I can only smile and applaud. Thanks, guys. (The Big Moo donates 100% of all author royalties to charity).

The ads that you’ll see were created by Simon Andrews, founding partner of big picture and by Scott Case at They competed against a wide range of talent, and came up with the winning executions. Scott’s goal as chairman of Network for Good  is for you to donate to your favorite charities online. Here’s my list of favorite charities. Feel free to check it out and you can create your own.