Not sure anyone does…
The FDA just approved the Gardasil vaccine, which protects women against cervical cancer and some sexually transmitted diseases. It’s a breakthrough that could save thousands of lives every year.
The thing is, it costs $360 and needs to be given by injection to girls before they become sexually active–about 12 is what they’re recommending. And, since it’s a vaccine, there are fears about long-term effects.
So, let’s try to imagine that conversation taking place across the dinner tables and examination rooms across America… The idea that parents can be reached and then persuaded to confront these issues, in our culture, is a little overwhelming.
A reminder that marketing is always about a lot more than just facts.