And the lunch was good, too

Thanks to everyone who came to my seminar yesterday (reviewed: The Marketing Message Blog: Seth Godin’s June 15th teleseminar.) I’m still exhausted, and apologize for the light posts this week.

The key lesson for me was how much smarter people are getting about the online world–and fast. It used to be pretty easy to offer people new online ideas, because the future wasn’t very well-distributed. It’s getting a lot more difficult to do that now, because it seems as though (almost) everyone knows (almost) everything. At least that’s what my audience demonstrated yesterday.