My previous post on traffic for your blog placed tongue in cheeck and described more than fifty ways you should change your blog if you want traffic.

But what good is traffic if it gives you laryngitis?

For most bloggers, the point of blogging is to find your voice, to share your ideas, to let the world hear what you have to say.

But if you need to conform, to fit in, to follow the rules, you may very well find that you’ve lost the reason you had for blogging in the first place.

And the delicious irony is that those that conform often don’t get more traffic. They often get less. Because following all the checklists can make you boring.

Safe is risky.