There is no friction at a free PR press release site (PR Leap). It doesn’t matter who you know or how many phone calls you can afford to make… all press releases here are listed for free… though the paid ones move up.
The friction issue reminded me of an article about getting a parking spot at certain Metro North train stations. In order to be "fair", the railroad requires people to wait in line once a year (first come first served) to get a permit. The thing is, getting to a decent spot in line requires camping out all night. While this is fair in the sense that money is not an issue, the idea that everyone values their time the same seems sort of backwards.