Good enough

So, just about everything that can be improved, is being improved. If you define "improved" to mean more features, more buttons, more choices, more power, more cost.

The washing machine I used this morning had more than 125 different combinations of ways to do the wash… don’t get me started about the dryer. Clearly, an arms race is a good way to encourage people to upgrade.

I wonder, though, if "good enough" might be the next big idea. Audio players, cars, dryers, accounting… not the best ever made, not the most complicated and certainly not the most energy-consuming. Just good enough.

For some people, a clean towel is a clean towel.