Matthew Fried sends us to this site, designed to get McDonald’s to pay attention.

At the same time, Matt McAllister points us to xcavator, a cool way to find certain types of images inside of Flickr. This site is going to get a ton of traffic, at least for a  little while.

The challenge is to either deliver a message that causes change or to have a business model that scales after the initial flurry of interest moves on.